Everyone is a superhero. I selected a group of people ranging in age, ethnicity, culture, passions and created this completely […]
Stop motion video of the new collection “The Painter.” I thought it would be a creative way to display the […]
Stop motion video of the new collection “The Painter.” I thought it would be a creative way to display the clothes that are all hand painted. Check out the video below and check out the webpage www.KidSuper.tv for more
This was an amazing collaboration. Just getting those three groups in one room was nearly impossible. I hope you all […]
This was an amazing collaboration. Just getting those three groups in one room was nearly impossible.
I hope you all enjoyed it as much as I did.
This summer my mission was to get to Brazil for the World Cup. I thought of a million ideas of […]
This summer my mission was to get to Brazil for the World Cup. I thought of a million ideas of ways to get down there:
I knew a kid who interned for Red Bull and had supplied my birthday party with multiple cases. I contacted him and said I had an idea for Red Bull to sponsor. I was going to, with Red Bulls help/funding, sail from NYC to Brazil to watch the World Cup, all I need was a boat, World Cup tickets and some spending cash. After telling his boss about the idea it didn’t seem like it was going to happen. His power as an intern was limited. I was researching more about making the trip and it so happened to be hurricane season. Also I know nothing about sailing and get really sea sick very quickly. The idea wasn’t looking likely though some boat salesman in Florida was going to give me a great deal.
I am going to try to make an epic sailing trip before I die.
I stumbled upon an 18 year old kid named Tim Doner on youtube who speaks 20 languages and is from NYC, through facebook/friends/NYC I was able to get in contact with him. When I was about 15, VICE Magazine had done a documentary on my soccer team and the diversity and the power of soccer, which I was featured in. The link: (15 year old KidSuper is at minute 3:20)
Anyways I still had the VICE person’s contact information. I gave him a ring and pitched the idea of bringing Tim (20 language speaker) to Brazil and have him interview all the fans and players because he would be the only person able to speak all these different languages. It would be interesting to see the lengths people traveled to see the World Cup, the different aspects of the World Cup (Nightlife, Violence, Celebration), and no one else would be documenting the Cup in the same way.
I thought it was a brilliant idea, my connect kind of agreed and put me in contact with another person. I created a powerpoint presentation and was awaiting my chance to pitch. After being forwarded to multiple different people the idea just fell through the cracks and I was bummed and confused because I thought it was amazing.
A couple days later my VICE connect guy emailed me and said Rosetta Stone is doing a video about an American soccer player who goes to Germany and that he had submitted me as a candidate. Two days later he said that they had chosen me, and that I was to leave to Germany in 6 days and that I was supposed to speak decent German. I spoke zero German.
Here is the Video:
Oh and they said they could fly me there and back to NYC, I asked could they fly me anywhere if it was similar prices, they said yes. Summer mission complete: Berlin to Brazil!
Also mean comments on YouTube hurt. Comment nice lol
If you’re a kid coming up in New York, screen-printing and hawking t-shirts is …
If you’re a kid coming up in New York, screen-printing and hawking t-shirts is …
I got the opportunity to teach screen printing for Converse’s Cons Project at Rubber Track Studios. I had never taught […]
I got the opportunity to teach screen printing for Converse’s Cons Project at Rubber Track Studios. I had never taught screen printing before and didn’t know how the crowd of people ranging from 13 years old to 33 would respond to the project. I had prepared some screens with some converse logos, some letters, and some KidSuper designs.
Screen printing is something you only get good at with practice and tons and tons of failed attempts. And I have failed many times.
I brought Will Erikson to help me teach, he had never done screen printing before, which made him in a weird way the perfect teacher and helper because he was learning as they were. I don’t think if you are the best at something it makes you the best teacher (i.e Maradona haha)
Right from the jump everyone was lining up to print some shirts. I don’t know if you have ever been to a concert in NYC but everyone is stiff, too cool for school. I thought that people were going to be reluctant to participate, afraid to look like they were “trying too hard.” I received the exact opposite response. Everyone was super excited to make they’re own personal shirt and were willing to fail and try new things. It was just fun to be in that environment. I was facilitating their creativity.
The best part was when the students wanted to experiment: creating marble effects, printing all over the shirts, combining hand drawings with screen printing. Will and I left the event feeling exuberant and like we really accomplished something that Saturday.
Enthusiasm is contagious.
Enthusiasm is contagious.
Enthusiasm is contagious.
Some polaroids with friends. This ICONIC line has been my favorite one yet. Live. Life. Super.
Some polaroids with friends. This ICONIC line has been my favorite one yet.
Live. Life. Super.
Behind the scenes look at KidSuper’s ICONIC 2013 line. While designing this line, I was searching through art books and […]
Behind the scenes look at KidSuper’s ICONIC 2013 line.
While designing this line, I was searching through art books and studying different cultures to spur some creativity. For some reason I would always return to the same images that I thought were the most powerful, the most captivating, the most iconic. I didn’t know why these images stuck out: it was a combination of color, meaning, and some distant familiarity. Some images were incredibly simple and others were fantastically intricate. I was not sure what made these very different images stand out in such a way, but I wanted to recreate this feeling. This is my attempt to show what makes something iconic.
From reversible baseball jerseys to hand painted bucket hats KidSuper Presents: ICONIC 2013
Special thanks to Issa and Ak of The Underachievers for being superheroes.
Thank You to the incredible talented Sean Phazes for bringing this beautiful video to life.
Thank You to Patrick Lada and Famous NY for the photography and production.
Directed By: Sean Phazes @seanphazes
Cinematography: Sean Phazes @seanphazes
Produced By: Patrick Lada www.famousnewyork.com
Photography By: Patrick Lada www.famousnewyork.com
Song by The Underachievers- Land of Lords
Follow The Underachevers: @theualifestyle @issa_gold @iunderachieve
“Every child is born an artist, the problem is to remain one once they grow up.” Pablo Picasso
So as most of you know I’ve been known to doodle on the packages from time and to time. And […]
So as most of you know I’ve been known to doodle on the packages from time and to time. And a lot of people message me about how much they loved the doodles. I just received this email from a kid who wanted some Grateful Dead inspired doodles, and it got me thinking about all the doodles I’ve done and how good it feels to read an email like this:
Hey man I just got the package,and I just want to say thank you, you really help the fans out. The jerrybear and the dead bears are so dope. When the lady from the post office pulled out the package everybody was so astonished by your art. But anyway thanks again man. Be expected to hear from me a lot.
Here is what I drew:
This one was drawn by the KidSuper Family
I am sitting here reflecting on the grand opening that happened two weeks ago; I never thought that I would […]
The best part of being there was being able to use their equipment. They had really good scanners, so I would scan all my doodles to my computer and design logos/potential t-shirts. One of the designs for KidSuper’s first line was designed in that office. I could also bounce ideas off of one of their other interns, an animator, and ask him for help while I taught myself Photoshop and Illustrator. I kept making designs and logos and I knew that if I wanted to make a tshirt company I should have it started before college.
I tried my luck at a World Cup Tee Shirt. It would be the first shirt I would release on my own, and I took to designing it extremely seriously. It would be intricate. It was a 6 color job, and I had to order 72 of them. The 2010 World Cup was in South Africa, so the shirt featured a caricature of Nelson Mandela with a pattern of the South African Flag. My friend Jason Thompson and I stood out on Broadway/Soho/UnionSquare with the shirts for about a week.. and sold 13 of them. I felt like a failure. People would stop and say “Oh what a cool shirt” but never even consider buying it. I tried to sell to people standing on line at Bape and ended up screaming at the entire group of people… how were they about to buy a shitty shirt for 80 dollars? haha. I was bummed, but it meant that there was more to making tshirts than just having nice shirts, you needed a brand, a message, something that people could relate to…
I started creating the brand. From my first failures, I knew I had to be the only one making the decisions from designing to marketing. I also knew I had to have more diversity within the brand. I wanted it to be that even if people didn’t like one of my shirts they would like my hats, or a crew. As I began designing, each new idea made me dislike the one before it. College came around and exposed me to three things that became extremely important in building the brand:
1. A lot of people willing to help you
2. A lot of equipment you wouldn’t have access to otherwise
3. A lot of kids that are good at things thats you aren’t.
I knew I need a website. I had downloaded dreamweaver and tried to learn it myself, but i needed guidance. My best pal on the soccer team, Danny Weisbaum, told me that his roommate was pretty good at making sites. I had doodled a site and cut it up into dreamweaver but I needed help making it functional, and Daniel Fein was there to save the day. Not only did he help me build the website, he got excited by it all. We were already pretty good friends, but his energy and drive to get involved in anything that tickled his imagination is what really made him awesome. We bounced different ideas off of each other until we came up with something that we thought was both unique and functional. I doodled the layout for the site in my dorm room, and what we came out with embodies the KidSuper movement. I don’t know if I will ever change it.
When the site was done, I needed the clothing and I needed a hat manufacturer. I had searched the globe for anyone that was willing to help me get some hats made, but no one would help. People are very secretive about their manufacturers. After a year of looking I found someone that could make what I was looking for. I wanted my hat to be the piece that would make my brand stand out so I made it as unique as possible: white, vintage logo, floral underbrim with two color snaps. After all the designing was finished and the pricing was done I needed approximately $3,000 to start. My parents who had watched me put in so much time and effort were willing to spot me, but let me know that if I failed that was going to be it. I was nervous and excited, knowing the feeling of having a box full of shirts nobody wants but hoping for the best.
I had been working for a while, and by now all of my friends had heard of KidSuper. It was the summer before sophomore year and it was time to order the line. I had planned the line for the summer, but I’m always a bit late so it was fall when it finally arrived. We were all so excited. We immediately got to work on a photoshoot for the site. Everyone I told seemed to want to get involved, and the more people that got involved, the more people that knew. It began to spread. A good friend, Travis Martial, got really excited about it all and contacted a hip-pop group called Upper West. They wanted to wear my clothing for a music video for their song “I Won’t Grow Up.” The title itself fit the brand, so I gave them some gear. Their video now has 250,000 views.
The site went live and we were all pumped. I never really thought about who was going to buy the clothing or how was it going to be marketed I just decided to go for it. The week we released the line, I messaged one of Mac Miller’s friends on Facebook and said that I thought he should check out my line, that I thought he would love it, and that if he was ever in the city I would give him some stuff. He responded…nearly immediately: “Yea for sure, we’re actually in the city now.” The next day I was with Mac Miller and company watching them shoot a music video and a couple months later, Mac Miller wore my hat for his album release photoshoot. For a couple of days it was the iTunes homepage. I was shocked. From then on I had the mentality that the sky was the limit… the next 4 months were slow haha But I kept with it.
KidSuper continued expanding and spreading and people really began to like the clothing and the ideas behind it. The first line sold out which meant enough money to order a new line. I kept designing; I wanted the second line to be a different. I designed two hats that I thought no one could find anywhere and I added cheetah print drawstrings to the hoodies. It was a good line and most of it sold out. I knew the third line had to be spectacular. My parents had moved to India when I started college. I wanted to use India and Indian fabrics as much as I could. My mom sent boxes and boxes of Indian prints not available in NYC from which I sewed the third and newest line.
GETTING A STORE
My sophomore year at NYU I roomed with four friends, and junior year we wanted to live together again. Owning my own store and living in it was always in the back of my head, but they needed a 4th person and I didn’t want to miss out on all the fun activities. We found a place that we all liked and we were ready to sign the lease but when a roommate’s mother, the guarantor, saw the apartment she refused to sign. We were all bummed at first, but it was a blessing in disguise. Everyone began to split up so I said fuck it… I’m doing what my little heart desires. I spent the whole summer looking for a cheap storefront that was both livable and in a decent location. We have so many funny stories about places we found. One was a warehouse with no windows on an orthodox jewish block, another in green point by the water that was segmented into little shifty rooms a la Taken, and finally one gorgeous roofless warehouse with no running water and no electricity. But it was fantastic. We were so high off of the possibilities it sparked that I offered the guy $700,000 (I was looking for investors) to buy it. He luckily said no because soon after I stumbled upon this beauty. 354 Broadway Ave, Williamsburg Brooklyn. One stop from Manhattan on the J, two doors down from Mishka, with a backyard, basement, kitchen, and bathtub. It was amazing. I went to war to get it and I got it. Its everything I could imagine. I was nervous though, so I only leased it for 2 years with an option of 3. If i could go back… I’d lease it for 10 haha.
Getting the store really solidified the business. We had a storefront! It was real! Now that I had it I had to make it mine. I also needed a roommate to make it affordable. I charmed a beautiful female into living with me and we began work on the KidSuper store.
Building it was incredibly difficult. The basement was destroyed. The walls were falling apart and missing in places, the beams were rusted, everything had to be painted. It was a long list, but with an opening date set, everything had to be done quickly. The upstairs had to look KidSuper-y. I wanted the wall completely covered in art, the seats to be children’s seats, we would make everything by hand. I won’t go too far into detail, you know where we are.
Four days before the opening, nothing was ready. We hadn’t added any shelves or clothing racks. The basement where the concert was supposed to be held was packed with clothing and oddities. All we had really finished were two tables made out of doors found in Demir’s basement. We had so much to do. The wall had to be painted, the top floor had to be completely finished: lighting, clothing racks, chairs, everything. And the new line still had to be sewn. I spent 8 hours of those four days at Works in Progress screen-printing the Dream Team crew, go get supplies with Demir who had been bouncing all over the five boroughs preparing on his own, while my mother would come by and help us clean, and Toniann would tie-dye everything. It was non-stop working.
On KidSuper-opening-eve, Demir Purisic, Toniann Fernandez, Jason Thompson, Danny Fein, and I didn’t sleep. We worked until 8 AM painting, cleaning, sewing the new line. It was like we were a machine moving toward a common goal and none of us were going to stop until everything was finished.
The morning of the opening came. First to show up were Sean Abraham and the A.R.T.S.Y. Magazine crew who would shoot the day.
I climbed the entrance and hung the banner. 3 PM. KidSuper Grand Opening.
You may or may not know but I attend New York University. I met the now editor of NYU LOCAL […]
You may or may not know but I attend New York University. I met the now editor of NYU LOCAL Magazine in orientation and we have been friendly ever since. He decided he wanted to do an article on KidSuper… I met with one of the writers for the mag, Lizzie Azran and the photographer Julia Berke. It was a fun interview and photoshoot thing.. just goofing around and telling stories. Anyways here’s the article… comment and tell me what you think.
So last year I took a Documentary course in which we would analyze documentary films and write essays on how […]
So last year I took a Documentary course in which we would analyze documentary films and write essays on how they made us feel, what we took away from the films, and what we would change. I enjoyed the class, well most of it.; The only problem being we seemed to watch documentary films that tended to dwell on sad issues rather than stories of human perseverance, which made the class at times unsavory. I was in the class with one of my best friends and we did most of the work at the same time and/or together. I would hand in my homework at the same time as him and we would basically receive the same grades. The only difference was that he was ontime for class and I tended to be a little late. At the end of the semester my friend received an A in the course… and I received an A crossed out and then a C written under it “for lateness.”
So I sent my professor an email… this is what it said… I think its a good read … maybe you will too lol.
I understand everything that you have stated and I understand that my behavior was a problem. However, I did complete all of my work to the best of my ability and if it were not for my behavioral problems I would have received an A or A- in the class. I do think I should have been punished for lateness and unacceptable behavior, perhaps doing more work, having to present something to the class, or any type of extra work that I could have benefited from and could have made up for my misbehavior. However, by giving me a C+ no one is gaining anything. I, am stuck here with a grade that will ultimately annihilate my GPA and you, I think, though I can’t truly speak on your behalf, feel some sort of disappointment; seeing a student who could have so easily flourished, fail due to a slight case of immaturity (It is noted that you might argue the severity of my immaturity). I want to make it a point though my lateness was disrespectful; I always treated you with the utmost respect.
Over the last 15 years of my life I have been a student, I have seen some of my peers thrive and I have seen some of them falter. At a young age the common theme was that the students who were excelling were the students who had some type of support system: that being parents, guardians, siblings, schooling, etc. As time moved on and the hands of social pressure took grasp of the hearts and minds (a little reference) of pubescent youngsters, many of my peers seemed to slip: grades falling and an exponential increase in the desire for drugs and the opposite sex. I managed to stay away from all that “nonsense.” It was not because of my parents or my innate moral code, though some of that does deserve some credit, but the real reason is because when I went to school, teachers, peers, and everyone around me supported me and trusted me. They supported me because at a young age I had some slight talents: I was outgoing, confident, determined, and fun. When I slipped up people were worried, “it must be a mistake”, “there must be something wrong.” This support, this confidence that people had in me, drove me to excel, drove me to believe in myself, drove me to attend one of the top colleges in the world, become NYU Men Soccer’s first UAA Rookie of the Year, and create my own clothing company. Without people believing in me I do not know where I would be today. In a bigger scale, I think this issue that I have brought up is the problem with the America Educational system as a whole; too many children from a young age don’t have the support from an outside figure, and then when they go to school, teachers do not take the time to realize or extract their talents. Everyone has something to offer, we just have to work to find it, and the best way to get someone to believe in themselves, is to believe in them.
I am not asking you to change my grade. I am not arguing that I was right. But I am asking you to believe in me. I did in no way misbehave out of a malicious vendetta against you or the class; I was just late and stupid. When I first started the class I actually was your number one fan: I loved your enthusiasm and your sincerity. I felt like you really cared about what I said. I do not want to be one of those students that you forget about, I want to be the student that you contact when you hear of exciting things, internships, new films, or just emailing me with life lessons and funny jokes.
It’s funny now that it is finally time to mature and become an official adult, have all these life responsibilities, and blah blah blah, and I have never had more of an urge to rebel. I am a little late on the whole teenage angst syndrome, but something is stirring. I often question what I am doing in college, is it as important as everyone says? Am I at the right stage in my life to truly appreciate and benefit from this university? Is it worth all the money? Do I need school? What am I learning? I am working on some projects aside from school: websites, clothing, maybe a little music, and some entrepreneurial ideas. If any of these ideas manifest into something in the slightest way, I think I would drop out. Have I learned enough to prosper on my own? I am just thinking out loud here.
Though I have not yet disagreed with anything you have said or punishment you have dealt, there is one line in your email that bothers me. You wrote, “my hope is that you will somehow learn from this that behavior has consequences and not keep sabotaging yourself in your future classes.” I do not like the term “somehow learn,” what is this implying? That I am such a failed specimen that hopefully I will be able “somehow” come to terms and see the difference between wrong and right? I know what I did was wrong and I take full responsibility. What I am arguing is the punishment. Am I going to learn from a C+? Better question …. With a C+ am I ever going to take a documentary class again? Instead of completely destroying my child-like sense of wonder, maybe you could have “somehow taught” me a life lesson. And as I stressed before the best way to change someone is not by punishment but by support. Let me make it clear that I do not think it was your duty as a professor to go out of your way, I am just arguing that is was the right thing to do.
On our last day of class we had a discussion on war and what causes war, more specifically how do we, as humans, justify killing our own kind. In the class people mentioned the dehumanization of the opponent: seeing other humans as beasts or animals. I brought up the point that, aside from race and culture; it is in human nature to create this idea that my “team” is better than your “team.” More simply, my survival is more important than yours. Humans are so quick to turn on each other just to feel and be more superior than another group. Though our situation is at a much smaller scale than war, the speed in which you gave up on me and decided that my actions deserved a failing grade was astonishing. It is also shocking how much I would have done in order to receive a “good” grade. I know that you are thinking I should have just come in to class on time and done what was needed and I couldn’t agree more. But I did mess up, as people do, and then “the ball was in your court” you had full control over my actions, the failing grade as your remote control. Instead of working with me, you decided that I was not worth the time and that a C+ was the only reasonable punishment for my behavior. This here is where we disagree.
I want to stress as much as I can that I am not in anyway trying to disrespect you or anything of that matter. I am just giving you my side of the story. I am very sorry that this is how this class had to end. I hope through all of this we can “somehow” (haha) come to an understanding. I am not mad at you. I do not hate you. Though I do love being immature and silly, at times I can be serious. I am sorry that my behavior had a negative effect on the class.
I look forward to you response.
IF YOU READ THIS YOU ARE AWESOME… Send me some thoughts on twitter @KidSuper… I may have come off as a douche well I hope I didn’t
There was a progression of the floral It first started with a couple doodles on some computer paper that I […]
There was a progression of the floral
It first started with a couple doodles on some computer paper that I traced with a black marker.
I then scanned them into illustrator and began to color each parts…. this was a bitch because I don’t have the best scanner
Then I started to over lap the flowers that I had made an added the KidSuper guy logo and KidSuper writing. I also added a dove because my name in Irish means dove.
I didnt really like the color scheme that much and KidSuper writing seemed overplayed
And this is what I finalized with… i don’t know if its done… but its pretty cool hahalet me know what you guys think